MEDIA 2020 – Meeting of Minds

The second Media 2020 Conference hosted by Beijing, China, has come to a close. Organised by Radio Romania and the Asia Broadcasting Union, the event was aimed at delivering rich content across a range of platforms.

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România Internațional, 30.04.2016, 10:26

The Media 2020 Conference in Beijing, China, which brought together 300 professionals from 35 countries, was devoted to the future of media, which should adapt to the new environment, against the backdrop of new technologies and platforms developing at a fast pace.

“No media can do well under the new condition on its own and that is why it is vital to expand the exchange of ideas and values between countries and regions, said Dr. Yan Cheng Sheng, Deputy Director General of the International Department of the State Administration of Press, Publication, Radio, Film and Television of the Peoples Republic of China.

In turn, the President and Director General of Radio Romania, Mr. Ovidiu Miculescu, expressed his readiness to learn, teach, inspire and get inspired, emphasizing that the East and the West face similar problems and challenges and they have to act together as a team in the interest of the broadcasting industry.

The Secretary – General of ABU, Dr. Javad Mottaghi, said the ultimate goal of media remains unchanged, namely to serve the audience. What is changing are the new platforms offered by the constantly evolving technologies.

The first session of the conference was devoted to technical innovations, whereas the second one focused on content, laying special emphasis on the importance of story-telling.

The complex relationship between journalism and social media was also discussed by a panel of experts, with all panelists being unanimous in saying that, while presenting new opportunities, social media sources of information should be treated with the necessary skepticism and should carefully be checked and verified through more traditional sources.

Digital radio was another theme of discussion with information about the spread of the new technology in Europe and beyond.

The participants also looked into possibilities of organizing song festivals in Asia and Europe for promoting culture. On this occasion, Radio Romanias Oltea Serban made public details about the forthcoming RadiRo Festival, a unique platform for radio orchestras worldwide.

The conference ended with a high level panel discussion on ways to boost cooperation between Asia and the rest of the world. Representatives of ABU and EBU committed themselves to continuing to work togehter along the line of co-productions, training, exchange of programmes and launching joined projects.

On the sidelines of the meeting, the participants enjoyed a Gala Concert of the 4th ABU Radio Song Festival. The conference ended with a concert by the outstanding Romanian musical duo- violinist Gabriel Croitoru and pianist Horia Mihail. The performance included pieces by famous European composers such as F. Kreisler, E.Elgar and Pablo de Sarasate as well as by the prominent Romanian composer and violinist, George Enescu. The programme was named after the great composer, The Violin of George Enescu, since Gabriel Croitoru played Enescus violin. Gabriel Croitoru and Horia Mihail won over the audience with their high professionalism and style.

The 3rd Media2020 Conference will be held in Bucharest in September 2017.